GMI estimates AAC Market Size: Growing, Stalling, or Shrinking?
- braacus
- Aug 30, 2024
- 2 min read
A company that I'm not familiar with, GMI, released this market report for AAC two days ago. Here's the link if you'd like more information or to purchase this report. Although I don't know anything about the accuracy or cost of the report, I have a few things...
How reliable is the estimate? I know less than nothing about it. But will the market be 67% larger in 8 years? Was it $13 billion globally in 2016 (i.e., 8 years ago), and if not is there evidence that growth is happening at a faster or slower rate?
Keep in mind the data in this report is an estimate and is for the entire global market. For your market, the amount of AAC being used could be $0. In the USA, for example, the amount of AAC being used commercially is much higher than what is being used residentially, but this report says world-wide, this is inverted.
Mostly, I take issue with this statement: "This lack of awareness [from potential customers] often results in a preference for traditional building materials, even when AAC could offer better long-term benefits." People buy what is available. They are buying on location, lot price, square footage, number of rooms, amenities, builder reputation, and appearance - especially those frickin' granite countertops. Gotta have granite, you know? What is behind the paint is so low on most consumers' lists, it's axiomatic.
Graphs: why are all the pictographs in shades of blue? do their computers not render other colors?
Overall, there is some good information in the free public-facing portion of the report, so it's worth reading if you just want to learn more. It's a quick read. If you purchase this report, please share any insights you'd like.
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